Pay-Per-Click Program vs Paid Inclusion A pay-per-click program is different from paid inclusion in that pay-per-click results are not typically found in natural search listings. The exception would be Yahoo!'s Submit Express which is a "fixed" pay-per-click service, meaning you pay a pre-determined amount per click when someone finds your web page through-out the Yahoo search network. You can think of Yahoo!'s submit express program as a cross-over from paid inclusion into pay-per-click, as the program contains elements of both pay-per-click and paid inclusion.
Pay-Per-Click in the purest form is an auction based program where the highest bidder gets top listing for the specific keyword that the advertiser is bidding on in the sponsored listing area (usually highlighted in blue, top, side and bottom of the search results page) of a particular search engine.
Pay-Per-Click is really Pay-Per-Performance and once your money runs out, your website disappears from the search engine(s), or at least out of the sponsored results. Search Engines Database |
